How do
we go about evaluating our work without the evaluation process getting
in the way of actually doing the work?
1. Your first
task is to decide what questions you want to answer. What is it
exactly that you want to know? Do you want to know if your clients
are satisfied with the services they receive? Do you want to know if
your services result in particular changes in clients' lives?
2. The
second task is to think about how you would know the answer to
your questions. Are you looking for someone's opinion? Are there
particular behavior changes that you would see that would give you the
answers to your questions?
3. The
third task is to determine who would know the answers to your
questions? Is there a particular subset of clients you are interested
in? Is the broader community the place you will find your answers?
4. The
fourth task is to realistically assess how much money, time,
and energy you have to devote to evaluation.
Once you
know the answers to these questions you can design an evaluation
process that supports and informs the work you do rather than getting
in the way of the work you do.
What
kinds of evaluation does Peggy do? The biggest part of the work
Peggy does is helping organizations answer the questions noted above.
Once these questions are answered she will help the organization
design the evaluation that works best for them. In some cases this
involves designing a simple survey, creating a client needs
assessment, etc. In other cases, she may run a series of focus groups.
In yet others, she may help them integrate data collection into their
existing intake and assessment forms.
When
should we hire a researcher instead of Peggy? If you want to do a
longitudinal study, implement a complex data collection system, or do
a sophisticated analysis of your data, you would be best served by
contracting with one of the researchers or research firms that has the
expertise and resources for this kind of in-depth work with
nonprofits. If you'd like help locating such a firm, feel free to call
Peggy for some suggestions.